Saudi Arabia and premium airline beOnd are exploring the possibility of introducing direct all-premium flights connecting the Red Sea International Airport with six prominent European cities. This development follows the signing of a memorandum of understanding under Saudi Arabia’s Air Connectivity Program (ACP). The proposed routes aim to establish direct links from the Red Sea destination to London, Paris, Milan, Munich, Zurich, and Moscow, thereby enhancing international access and bolstering the Kingdom’s burgeoning tourism sector.
The agreement was finalized during the Farnborough International Airshow 2026 in London, aligning with Saudi Arabia’s broader objective of augmenting global air connectivity as part of its Vision 2030 plan. This strategic move is intended to draw more visitors by expanding travel options and positioning the Red Sea as a premier luxury travel hub. The initiative is expected to not only increase inbound tourism but also support the Kingdom’s long-term economic growth through fortified aviation and tourism ties.
Officials involved in the partnership emphasize its potential to elevate Saudi Arabia’s standing as a luxury travel destination while simultaneously contributing to the nation’s economic development. The collaboration is seen as a significant step in increasing inbound tourism and diversifying the travel options available to international tourists.
beOnd, known for its premium leisure travel services, expressed that this partnership underscores its dedication to enhancing Saudi Arabia’s tourism ambitions. By expanding high-end travel options to the Kingdom, beOnd aims to support the nation’s goal of becoming a leading luxury travel destination.